Hello doston, agar app Keywords Kya Hai? iss ka answer dhoondh rahe hai toh aap sahi jagah par aaye hai. Ajj iss blog post me main aapko bataunga Keyword Kya Hai (Meaning of Keyword in hindi).
Agar aap ek blogger beginner hai, aur blog post likhte hai toh apne internet par SEO (Search Engine Optimization) ke bare me toh suna hi hoga. Aaj hum full detail me janege ki SEO kya hota hai aur iska keyword se kya sambandh hota hai.
Doston jab mene apna blog start kiya tha lag-bhag 4-5 saal pehle toh mujhe SEO aur keyword ke bare me kuch bhi nahi pata tha. Mene blogger par apne account banaya aur main bina soche samjhe kisi bhi topic par article like deta tha.
Par bad me mujhe apni blogging mistakes ke bare me pata chala. Mujhe internet se pata laga ki bina keyword research aur SEO Strategy ke bina mera blog google me rank toh karega par uspar traffic bilkul 0 (zero) ke barabar hoga.
Iska mtlb hua ki main un keywords par articles likh raha tha jo google me 1-2 log hi search karte the. Iske bad mene thaan liya ki abb se main poora SEO aur Keyword research sikh kar hi article likhunga, aur doston, jo-jo mene aaj tak sikha ajj is post me main aapko bataunga.
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| Keyword Kya Hai |
Doston jab mene apna blog start kiya tha lag-bhag 4-5 saal pehle toh mujhe SEO aur keyword ke bare me kuch bhi nahi pata tha. Mene blogger par apne account banaya aur main bina soche samjhe kisi bhi topic par article like deta tha.
Par bad me mujhe apni blogging mistakes ke bare me pata chala. Mujhe internet se pata laga ki bina keyword research aur SEO Strategy ke bina mera blog google me rank toh karega par uspar traffic bilkul 0 (zero) ke barabar hoga.
Iska mtlb hua ki main un keywords par articles likh raha tha jo google me 1-2 log hi search karte the. Iske bad mene thaan liya ki abb se main poora SEO aur Keyword research sikh kar hi article likhunga, aur doston, jo-jo mene aaj tak sikha ajj is post me main aapko bataunga.
Keyword Kya Hai (what is keyword in hindi)
Doston, jab hum ek sentence, phrase, question ya koi query google search engine, Bing, ya kisi aur search engine me likh kar search karte hai, woh particular word ya sentence hi keyword hota hai.
For example: jese maine google search box me search kiya "how to earn from blogging" ya "earn money" ye bono keyword hai bas inme fark itna hai ki "how to earn from blogging" ek long tail keyword hai aur "earn money" ek short tail keyword hai.
App soch rahe honge ki abb long tail aur short tail keyword kya hai. Tension not, main aage aapko types of keyword ke bare me bataunga.
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| Short tail and Long tail Keywords |
App soch rahe honge ki abb long tail aur short tail keyword kya hai. Tension not, main aage aapko types of keyword ke bare me bataunga.
Keyword apke blog ya website ke SEO me madad karta hai, jis se apka blog google ke SERP (Search Engine Result Page) me rank ya show karta hai. Kici ek ya adhik keywords ki madad se hi apki website google search results ya bing search results ke 1st ya 2nd number par show ho sakti hai, jo ki har ek blogger chahta hai.
Ji han, app bhi toh chahte honge ki apka article google results ke first page par rank kare?
Agar han, toh aaj se hi mehnat karna shuru kar dijiye. Aap Ki kadi mehnet hi apke blog ko google ke first page par la sakti hai. Toh abb hum janege ki apke blog ke seo ke liye sahi keyword choose karna kyun zaroori hai.
Keywords seo ka ek bahut hi important part hai. Iske bina aap ka blog rank hi nahi karega.
kici ek keyword se google search console ko pata lagta hai ki konse keyword par kitne monthly searches hote hai aur konse par nahi.
Google bots ya spiderbot apke website ke pages and posts ko scan karta rehta hai jise crawl karna kehte hai. Google bots ka crawl rate 5 requests per day hai.
Abb main apko Google Keyword Planner me se kuch example bataunga:
Ji han, app bhi toh chahte honge ki apka article google results ke first page par rank kare?
Agar han, toh aaj se hi mehnat karna shuru kar dijiye. Aap Ki kadi mehnet hi apke blog ko google ke first page par la sakti hai. Toh abb hum janege ki apke blog ke seo ke liye sahi keyword choose karna kyun zaroori hai.
Importance Of Keyword in Seo
Keywords seo ka ek bahut hi important part hai. Iske bina aap ka blog rank hi nahi karega.
kici ek keyword se google search console ko pata lagta hai ki konse keyword par kitne monthly searches hote hai aur konse par nahi.
Google bots ya spiderbot apke website ke pages and posts ko scan karta rehta hai jise crawl karna kehte hai. Google bots ka crawl rate 5 requests per day hai.
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| Google Spiderbot |
Abb main apko Google Keyword Planner me se kuch example bataunga:
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| Keywords Search Traffic |
Doston app uppar di gye images me dekh sakte hai ki Earn Money par 10,000 to 100,000 monthly traffic hai par Google Search Console par 100,000 to 1m monthly traffic hai.
Iska matlab ye hua ke appko un keywords ko apne article me use karna hai, jinhe log search karte hai.
Iss example se app jaan gaye honge ki ek keyword apki website ya blog par kitana traffic la sakta hai aur iss traffic se app Google Adsense ki madad se earning bhi kar sakte ho.Agar apko adsense ke bare me nahi pata toh app Google Adsense se Paise Kaise Kamaye article read kar sakte hai.
Types of Keywords in hindi
Aur doston abb main aapko bataunga types of keywords in hindi.
Four Types of Keyword:
1. Informative Keyword: informative keyword ka meaning hai ki public ese keywords ko search kar rahe hai jinse koi information mil sake. Ese keywords ki search volume bahut hoti hai aur jadatar blogger esse keywords par article likhna pasand karte hai. Jaise "how to start a blog" or "how to write article'.
Informational keywords ka ek aur faida bhi hota hai ki jab koi user koi phrase search engine me search karta hai toh jo 1st position par article rank hota hai uska snippet preview dekhne ko milta hai. Shayad app me se bhi kisi ne snippet preview dekha ho aur aar nahi dekha toh maine niche ek image dali hai jisse aapko pata chal jaye ki iske bare me.
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| snippet preview |
2. Generic Keyword: generic keywords 1 ya 2 words ka ek chota sa phrase hota hai. Jaise "blog", "earn", "buy", "youtube". Esse keywords se web crawler ( search engine) ko pata nahi chalta ki jo vyakti ye phrase search kar raha hai use kuch buy karna hai ya koi information leni hai.
Esse keywords par bhar-bhar ke traffic atta hai, jo ki apki website ke liye bahut helpful ho sakta hai. Par dosto inn keywords ki seo difficulty bahu adhik hoti hai, toh jis vyakti ne abhi blog chalu kiya hai vo in keywords par na like, use low competition keywords par article likhna chahiye kyuki us par aapka article jaldi rank hoga.
Jin sentences par high competition hota hai unpar article high domain authority (DA) wali website hi articles likh aur rank karwa sakti hai.
3. Short Tail Keywords: short tail keywords woh hote hai jo 2-3 phrases ya sentences jod kar bante hai, jaise "how to cook", "how to write", "jio gigafiber", "free internet", etc.
Esse keywords par bhi bahut traffic atta hai (10,000 to 2,50,555 traffic per month). Par dosto phir wohi baat aa jati hai ki en par bhi difficulty bahut hoti hai. Agar apko koi short tail wala acha keywords mil jaye toh app monthly kafi traffic gain kar payenge.
Agar doston appne low compitition wale keywords par kam kiya aur daily 1 article likha toh main 100% apko assure karta hu ki aapke blog ki domain authority (DA) badh jayegi, aur phir app bhi short tail keywords par apna blog rank karwa pyege.
4. Long Tail Keywords: Long tail keywords par rank karna bahut hi asan hota hai, bas aapko Google Keyword Planner ya UbberSuggest par low competition phrases dhoondne honge.
Example of Long Tail Keyword: "how to earn more money as a teacher", "top 10 hosting sites for wordpress" ye dono sentences long tail hai. App google planner ke link par jiye aur aapne google account se sign in kare aur apne article ke liye longtail phrases doodhe.
Aur dhyan rakhna ki app low competition wale words par hi article like kyuki ese phrases jaldi rank karte hai.
Esse keywords par bhar-bhar ke traffic atta hai, jo ki apki website ke liye bahut helpful ho sakta hai. Par dosto inn keywords ki seo difficulty bahu adhik hoti hai, toh jis vyakti ne abhi blog chalu kiya hai vo in keywords par na like, use low competition keywords par article likhna chahiye kyuki us par aapka article jaldi rank hoga.
Jin sentences par high competition hota hai unpar article high domain authority (DA) wali website hi articles likh aur rank karwa sakti hai.
3. Short Tail Keywords: short tail keywords woh hote hai jo 2-3 phrases ya sentences jod kar bante hai, jaise "how to cook", "how to write", "jio gigafiber", "free internet", etc.
Esse keywords par bhi bahut traffic atta hai (10,000 to 2,50,555 traffic per month). Par dosto phir wohi baat aa jati hai ki en par bhi difficulty bahut hoti hai. Agar apko koi short tail wala acha keywords mil jaye toh app monthly kafi traffic gain kar payenge.
Agar doston appne low compitition wale keywords par kam kiya aur daily 1 article likha toh main 100% apko assure karta hu ki aapke blog ki domain authority (DA) badh jayegi, aur phir app bhi short tail keywords par apna blog rank karwa pyege.
4. Long Tail Keywords: Long tail keywords par rank karna bahut hi asan hota hai, bas aapko Google Keyword Planner ya UbberSuggest par low competition phrases dhoondne honge.
Example of Long Tail Keyword: "how to earn more money as a teacher", "top 10 hosting sites for wordpress" ye dono sentences long tail hai. App google planner ke link par jiye aur aapne google account se sign in kare aur apne article ke liye longtail phrases doodhe.
Aur dhyan rakhna ki app low competition wale words par hi article like kyuki ese phrases jaldi rank karte hai.
What is LSI in SEO
Doston aapne keywords ke bare me toh jaan liya. Toh ab waqt hai LSI ke bare me janne ka.
LSI ka full form hota hai "Latent Semantic Indexing". LSI bhi apke article me bahut hi important hai. LSI ek method hai jo google aur sabhi search engines use karte hai jis se kisi blog post ke data ko analyse kiya jata hai.
LSI me dekh ta hai ki jo blog post ka title search results me show ho raha hai, uske related data blog article me show ho raha hai ya nahi. LSI apki post ko analyse karta hai ki isme jo details di gayi hai ye apke post title ke according hai ya nahi. Aur doston jab app koi phrase google me search karte ho toh page ke niche kush suggested phrases hote hai, app ihne bhi apne blog post me use kar sakte hai.
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| LSI Suggested Phrases |
Toh ek example ki madad se samajhte hai iske bare me:
Man lo ki apne post likhi hai "how to make a cake" jo ki apke post ka title hai. Uske bad apne subheading (h3,h4 tags) bhi use kiye hai jisme apne Flour, Egg, Freeze, etc jese words use kiye hai.
En sentences se LSI ya google search engine ko pata lag jayega ki apne jo post title me likha hai, uske related hi post ki body me text likha hai.
what is keyword density
Keywords bhi aapko badi satikta se use karne hote hai kisi bhi post me. Kyunki agar app bahut jada bar sentences or phrases kici post me use kar lete hai toh aap ki post ko google penalty mil sakti hai aur apka blog kabhi bhi search results me rank nahi kar pyega.
Jab aap bahut jada bari koi targeted phrase ko use karte ho to use keyword stuffing kaha jata hai.
LSI Keyword Density
LSI keyword density (what is keyword density) - aapko apne article me sentences ki ek density maintain karke rakhni hoti hai, jisse aap ka blog acha lage aur google search results me rank bhi kare.
For Example: maan lo ki apne ek 200 words ki post me keywords to 4 bar use kiya hai toh 2 % density banegi aur agar 4000 words ki post hai toh 80 time apko apna targeted sentence use karna hoga 2% density maintain karne ke liye.
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| LSI Keyword Density |
Isliye app sentences ki density maintain karke rakhe.Jise achi phrase density kaha jye, uski percentage 1.5% to 2% honi chahiye.
How to Use Keywords in Post
Doston agar appne keywords ko apne article me sahi tareeke se nahi use kiya toh aapke article likhne ka koi faida nahi. Agar aapne ache se pharases ka use kiya toh aapka post zaroor rank karega. Toh chaliye jaan lete hai...
1.Use in Post Title
2.Use in Starting of the First Paragraph
3.Use in ALT text of IMAGE
4.Use At Least 1% to 2% according to Article size
5.Use in Meta Title Tag
6.Use in Meta Description
7.Use in Tags
8.Use in Permalinks
Conclusion: Toh doston main asha karta hu ki abb aapko keyword kya hai aur kyun zaroori hai (FULL SEO GUIDE) ke bare me jankari ho gayi hogi. Toh aaj hi se mehnat karna shuru karde tabhi aap ko uska fal milega.
Agar apko koi problem ya question hai toh app mujhe niche comment karke pooch sakte hai.Dhanyavad read karne ke liye.
1.Use in Post Title
2.Use in Starting of the First Paragraph
3.Use in ALT text of IMAGE
4.Use At Least 1% to 2% according to Article size
5.Use in Meta Title Tag
6.Use in Meta Description
7.Use in Tags
8.Use in Permalinks
Conclusion: Toh doston main asha karta hu ki abb aapko keyword kya hai aur kyun zaroori hai (FULL SEO GUIDE) ke bare me jankari ho gayi hogi. Toh aaj hi se mehnat karna shuru karde tabhi aap ko uska fal milega.
Agar apko koi problem ya question hai toh app mujhe niche comment karke pooch sakte hai.Dhanyavad read karne ke liye.
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